How Web Tracking Works
Understanding the mechanics of web tracking helps bring clarity and meaning to the data we analyze.
Nico Brooks
October 12, 2022
blog
Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
The Case for Apprenticeship in Marketing and Advertising
To address structural inequities in our industry’s talent development, Two Octobers decided to create a digital marketing apprenticeship.
Nico Brooks
September 3, 2021
Analytics Tutorial: Content Deep Dive
In this tutorial, we explore methods for analyzing a top content page – i.e. a page we are really interested in getting people to. The goal of this analysis will be to identify tactics for increasing engagement with the page. For this example, we will be looking at the contact page on the Two Octobers
Nico Brooks
March 12, 2021
Analytics Tutorial: How Is My Marketing Contributing to Revenue?
Calculating Marketing ROI There are a lot of different ways to look at marketing ROI, but for organizations that sell online, return on ad spend (ROAS) is a common metric for measuring marketing performance. ROAS is gross revenue divided by ad spend. Simply put, how much did you spend to generate how much revenue? It
Nico Brooks
March 12, 2021
Analytics Tutorial: What Are My Top Audiences?
Audience Analysis in GA The Audience section of GA reporting shows characteristics of the people who visit a website, including where they come from, what devices they use, and demographics. To understand top audiences, we are going to export several of these reports and look for top- and poor-performing audience segments. The reports we are
Nico Brooks
March 12, 2021
Google Analytics: Goals & Multi-channel Funnels
In this module, we will cover how to set up goals in GA, and some of the reports in the Conversions section of reporting that help us understand the whos and hows of conversion behavior. We’ll be using the Google Analytics demo account in the examples in this module. The demo account is a GA
Nico Brooks
March 12, 2021
